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You Can't Order Change: Lessons From the Turnaround at Boeing
Peter S. Cohan





Format: Hardcover, 256pp.
ISBN: 9781591842392
Publisher: Portfolio Hardcover
Pub. Date: January 2009

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Description and Reviews
From The Publisher:

The first book to explore the unique leadership style of Boeing’s acclaimed CEO

Jim McNerney was one of Jack Welch’s top protégés at General Electric and a finalist to replace the retiring Welch as CEO.

McNerney lost that competition in 2001, but since then he has emerged as one of the most effective leaders of his generation.

You Can't Order Change - Google Books



You Can’t Order Change tells the amazing story of McNerney’s turnaround at the world’s leading aircraft manufacturer, which had faced a series of tough problems. Boeing is extremely hard to run, with more than $66 billion in annual revenue and 161,000 employees. A new product like the 787 Dreamliner costs billions to develop over many years,